Rohan Marley fulfills his father’s Dream


12-6-2013 3-29-01 PM

“My father came from the farmland in Nine Mile. There, he learned a deep respect for nature and humanity that helped guide his life. His dream was to return one day. Our coffee was founded to honor my father. In your hand, you are holding a piece of our dream. One Love” – Rohan Marley, founder of Marley Coffee
Bob Marley always said he would return to farming one day. With Marley Coffee, Bob’s son Rohan fulfills the dream. Rohan remembers his grandmother drying their wild coffee berries in the sun, then hulling and roasting them for her own cup of coffee each morning. Marley Coffee is determined to deliver that same intoxicating aroma and rich smooth flavor into every cup.

Marley recalls a story from his childhood to help explain his desire to become a farmer and pass on the legacy his father had set forth so many years earlier. “The idea of farming was always interesting to me growing up as a child because my father, my mother and my grandmother would always discuss it,” he says. “My entire family still deals with farming. When I lived in Miami, we had a garden in the backyard where we grew all types of fruits and vegetables.”
He vividly remembers his grandmother drying their wild coffee berries in the sun, hulling and roasting them for her own cup of coffee each morning. But it was on a vacation years later to Jamaica where Marley came to the realization that farming was ultimately his calling.
“In 1999, a friend of mine introduced me to this land in Jamaica and when I first approached the land I fell in love with the river,” he recalls. “Once I purchased the land north of the river, I realized we had all of this land. There were fruits and coffee already growing on the land. So I figured I couldn’t let it go to waste. I said to myself I might as well learn the process of growing coffee and get into the full ideology of what farming is all about, but not just farming, but learning the intricacies of marketing coffee because it’s a real commodity around the world.”
Three years ago, Marley officially launched Marley Coffee in Jamaica, the United States and Canada. Marley Coffee is an international gourmet coffee company with corporate offices in Vancouver, British Columbia, Los Angeles, California and Jamaica. The Marley Coffee 52 Acre Private Estate sits atop the Blue Mountains in Chepstow, Portland Jamaica. This land has been long revered in the region as the home of the world’s most desirable coffee beans.

The company’s core philosophy “ITAL” stands for all things Pure True and Vital – a sentiment embodied in the ethical treatment of the company’s farm workers on the Marley Coffee farm as well at the sustainable cultivation of coffee trees. Marley reinforces these principles of giving back to the communities that farm Marley Coffee products regardless of their location in the world. “My vision for Marley Coffee is that one day we will be fully sustainable,” he says.
“The whole movement is to teach the people how to become sustainable and build soccer academies for the children of Jamaica. We want to do things to benefit the people of Jamaica and help the coffee industry to grow in Jamaica, but not only in Jamaica, but all farmers throughout the world. We want to make things beneficial to the actual farmers who till the soil. The vision is to empower the farmers and children throughout the world.”
Marley Coffee founded the Kicks For Cause Foundation in order to give back to those who make Marley Coffee possible and to take responsibility for building healthy, happy communities. The Foundation aims to provide soccer fields and soccer camps to children of the coffee producing communities around the world beginning in Jamaica. Marley Coffee works to ensure no children are present or involved with the growing, harvesting or shipment of our coffee beans. According to the U.S. Department of Labor, more children work in agriculture around the world than any other economic sector. Marley Coffee is changing this statistic one bag at a time.